As the Sr. Growth & Marketing Specialist at Tmob AI Studio, you will lead and execute our global B2B growth and marketing initiatives as a standalone marketing powerhouse. You will be responsible for driving end-to-end demand generation, combining organic marketing strategies (SEO, content marketing, thought leadership) with targeted performance marketing (LinkedIn Ads, Google Search, Account-Based Marketing) to build a robust B2B enterprise sales pipeline.
In this hands-on, highly autonomous role, you will leverage advanced AI marketing tools and deep industry positioning to create compelling content, enable our Lead Generation & Business Development teams, and articulate Tmob AI Studio’s unique value proposition: delivering enterprise-grade, agentic software solutions faster, cheaper, and fully governed.
End-to-End Growth Execution: Solely own, plan, and execute both organic (SEO, content, organic social, case studies) and performance marketing campaigns (LinkedIn Ads, Google Ads, retargeting) tailored for enterprise B2B decision-makers (CTOs, VPs of Engineering, CIOs).
Content Enablement for Lead Gen & BizDev: Partner closely with Sales, Business Development, and Lead Generation teams to produce high-converting collateral, cold outbound email sequences, pitch decks, whitepapers, and landing page copy.
AI-Powered Marketing Workflows: Utilize modern AI generative and automation tools (ChatGPT, Claude, Midjourney, Jasper, HubSpot/Zapier automations) to rapidly scale content creation, performance optimization, and ad copy variations.
Lead Generation & Pipeline Building: Design and run Account-Based Marketing (ABM) strategies to generate qualified SQLs/MQLs from global enterprise accounts across banking, telecom, mobility, and finance.
Funnel Optimization & Analytics: Continuously measure, report, and optimize campaign ROI, customer acquisition cost (CAC), conversion rates, and pipeline attribution using Google Analytics, LinkedIn Campaign Manager, and CRM tools.
Thought Leadership & Positioning: Translate complex AI concepts (multi-agent orchestration, human-in-the-loop SDLC, enterprise compliance) into clear, high-impact narratives that set Tmob AI Studio apart from generic dev shops or raw AI tools.